About Us – Joey Mama
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About Us

JOEY MAMA is the creation of two sisters, Madison & Georgia, from the Mornington Peninsula in Victoria. Being only 19 months apart in age we have always been very close. We grew up sharing a room, we travelled Europe together and we now live only a few minutes walk from one other.
We are also both mothers. Georgia has two daughters, Bonnie and Louie. And Madison has one daughter, Matilda. The idea for Joey was born over a breakfast catch up when we were both pregnant, we had no intention of starting a business together but by the time the scrambled eggs were finished, the ball for Joey had begun rolling.
For both of us, motherhood was a shock. And while it is full to the brim of love and we are grateful for our babies every single day, it can also be incredibly hard. That is why we are so passionate about supporting mothers and ensuring that they are thought of and celebrated too. Once you become a mum, you put everything you have into raising your babies. Joey Mama is a place where Mothers come first - because we all deserve that every now and then.
Thank you for visiting our store.
Madison + Georgia


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