JOEY MAMA
Who we are & why we created Joey Mama
Madison + Georgia
Our Story
Joey Mama was created by two sisters, Madison and Georgia, on the beautiful Mornington Peninsula in Victoria. What started as a casual breakfast catch-up while we were both pregnant turned into a heartfelt mission. By the end of that meal, the idea of Joey Mama was born, and we've never looked back!
Who we are
Madison & Georgia
As mothers ourselves—Georgia with three little girls, Bonnie, Louie, and Goldie, and Madison with a daughter and son, Matilda and Brooks—we know first-hand that motherhood is a beautiful journey but also one of life’s biggest challenges. We quickly realized that there was a need for a supportive space where mothers could shop for themselves, finding products that they would use over and over again throughout pregnancy, postpartum, and beyond.
When we're not running Joey Mama or busy with our own little ones, you’ll find Georgia enjoying long walks, while Madison is out for a run. We both love a glass of wine with a cheese platter and find equal joy in a night out or cozying up in our PJs for an early night on the couch.
why we started
Joey Mama
Joey Mama is more than just an online store; it’s a community of mothers standing together through the ups and downs of motherhood. Our carefully selected range is designed to provide comfort, care, and a touch of joy to every stage of your journey.
At Joey Mama, we understand that the transition into motherhood can be both overwhelming and magical. We’re here to make it just a little bit easier, one thoughtfully curated product at a time.
