JOEY MAMA
Who we are & why we created Joey Mama
Madison + Georgia
Our Story
Joey Mama was created by two sisters, Madison and Georgia, on the beautiful Mornington Peninsula in Victoria. What started as a casual breakfast catch-up while we were both pregnant turned into a heartfelt mission. By the end of that meal, the idea of Joey Mama was born, and we've never looked back!
Who we are
Madison & Georgia
As mothers ourselves—Georgia with three little girls, Bonnie, Louie, and Goldie, and Madison with one girl, Matilda and one boy, Brooks—we know first-hand that motherhood is a beautiful journey but also one of life’s biggest challenges.
We quickly realized that there was a need for a supportive space where mothers could shop for themselves, finding products that they would use over and over again throughout pregnancy, postpartum, and beyond.
When we're not running Joey Mama or busy with our own little ones, you’ll find Georgia enjoying long walks, while Madison is out for a run. We both love a glass of wine with a cheese platter and find equal joy in a night out or cozying up in our PJs for an early night on the couch.
why we started
Joey Mama
Joey Mama is more than just an online store – it’s a community of mothers standing together through the ups and downs of motherhood.
As sisters who were both born with hip dysplasia, we’ve always understood how important it is to support healthy hip development right from the start. That experience has shaped the way we parent – and the products we create.
Our carefully selected range is designed to offer comfort, care, and a little spark of joy at every stage of the motherhood journey. We know first hand that the transition into motherhood can be both overwhelming and magical – and we’re here to help make it that little bit easier, one thoughtfully curated product at a time.
